Kodama Creator Programme

Why this programme?

The rise of the creator economy within the travel industry has been a double-edged sword. On the one hand, it has democratised storytelling and enabled everyone to express their creativity and share their love of places and travel. On the other hand, some influencers have reduced travel to a pursuit of finding Instagrammable spots and replicating TikTok trends, with some even publicly endorsing and encouraging unethical travel experiences, such as normalising abusive animal encounters.

Meanwhile, creators who invest time, effort, and, most importantly, heart into crafting meaningful content often find themselves competing with those who thrive on cheap, clickbait, plagiarised, and divisive content. As a platform dedicated to curating responsible travel experiences, we want to make sure we only work with creators who align with our values.