Kodama Creator Programme
Why this programme?
The rise of the creator economy within the travel industry has been a double-edged sword. On the one hand, it has democratised storytelling and enabled everyone to express their creativity and share their love of places and travel. On the other hand, it has contributed to environmental degradation and the normalisation of harmful behaviours, such as abusive animal encounters. Some influencers have reduced travel to a pursuit of finding Instagrammable spots and replicating TikTok trends, with some even publicly endorsing and encouraging unethical travel experiences. Meanwhile, creators who invest time, effort, and, most importantly, heart into crafting meaningful content often find themselves competing with those who thrive on cheap, clickbait, plagiarised, and divisive content. This is something we hope to change.
As a platform dedicated to curating responsible travel experiences, the Kodama Creator Programme is designed to curate content for mindful travellers. As a beta program, we would love to shape this initiative with the creator community to advance our mission to make responsible travel the norm, not the exception.